ESW has paid a 7 figure sum to acquire a 20% stake in The French Cellar. The French Cellar imports French wines directly from vineyards to bring the best wines France has to offer, at great value to its members. The French Cellar is pioneering the Wine Subscription E-commerce Model into Asia. The wines are carefully selected by sommelier Mr. Nicolas Rebut, former Chef Sommelier of the 3-star Michelin restaurants, Louis XV (Monaco) and Le Meurice (Paris). The French Cellar allows members to discover two beautiful tasting wines, exclusively through its platform, thanks to a special and personal relationship they have established with sommelier and winemakers in France. Wines are delivered to directly to the door, with wine tasting notes, written by the sommelier. The French Cellar aims to offer members an epicurean wine journey, opportunities to learn more about the wines, winemakers and vineyards. The French Cellar also caters to special requests for customers who wish to build up their own collection of wines.
The French Cellar is sponsored by Le Comte Alexandre de Lur Saluces, who is the sixth Lur Saluces to preside at Yquem since 1785. Le Comte had been known for being particularly dedicated towards maintaining quality, going so far as to reject an entire batch of the wine if he did not like the results of a randomised testing. In 2006, a 135-year vertical (containing every vintage from 1860 to 2003) was sold by The Antique Wine Company in London for $1.5 million, one of the highest prices ever paid for a single lot of wine. Also that year, Dior and Château d’Yquem together created a skin care product made from the sap of the Yquem vines.